地方传统文化产业的数字化转型——以W市影视产业的数字化发展为例

Digital Transformation of Local Traditional Cultural Industries:Taking the Digital Development of Film and Television Industry in W-City as an Example

地方文化产业数字化转型的优势是通过构建具有一定标准性的文化产业体系,地方文化能够实现最大范围的传播、提升产业效能;其劣势是在一定程度上抹除了地方文化赖以生存的“在地性”,从而削弱了地方文化产业的核心竞争力。本文以W市影视产业的数字化转型实践为例,分析了W市地方文化产业如何依托影视这一优势产业实现数字化转型。研究发现,地方文化产业的数字化是以资源驱动型的消退、政策驱动型的兴起为主要动力机制;同时,与全球影视产业的调整相适应,切合的技术形式而非一味追求先进技术是数字化转型得以成功的前提。

The advantage of digital transformation of local cultural industry is that by building a cultural industry system with certain standardization,local culture can achieve maximum dissemination and improve industrial efficiency;however,its disadvantage is that to a certain extent,the“locality”on which local culture depends is erased,thus weakening the core competitiveness of local cultural industry.This paper analyzes how the digital transformation of local cultural industry in W-City can be realized by relying on the advantageous industry of film and television as an example.The study finds that the digitalization of the local cultural industry is driven by the receding of resource-driven and the emergence of policy-driven industries,and that the success of digital transformation is based on the adaptation of the global film and television industry,and on appropriate technology rather than on the pursuit of advanced technology.