1Ursula Raffelt,Bernd Schmitt,Anton Meyer.Marketing function and form: How functionalist and experiential architectures affect corporate brand personality[J]. International Journal of Research in Marketing . 2013 (3)
2C. Whan Park,Andreas B. Eisingerich,Gratiana Pol,Jason Whan Park.The role of brand logos in firm performance[J]. Journal of Business Research . 2013 (2)
3Charlie Ranscombe,Ben Hicks,Glen Mullineux.A method for exploring similarities and visual references to brand in the appearance of mature mass-market products[J]. Design Studies . 2012 (5)
4Anca Mitrache.Branding and Marketing – An Architect’s Perspective[J]. Procedia - Social and Behavioral Sciences . 2012
5Peracchio, L. A,& Meyers-Levy, J."How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations,". Journal of Consumer Research . 1994
6Laura A Peracchio,Joan Meyers-levy.Using Stylistic Properties of Ad Pictures to Communicate with Consumers. Journal of Consumer Research . 2005
7Petrova P K,Cialdini R B.Fluency of consumption imagery generation and the backfire effects of imagery appeals. Journal of Consumer Research . 2005
8Russell C A,Schau H J.When Narrative Brands End:The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation. Journal of Consumer Research . 2014
9From Visual Marketing:From Attention to Action. .
10Stephen Brown,Pierre McDonagh,Clifford J Shultz II.Titanic:Consuming the Myths and Meanings of an Ambiguous Brand. Journal of Consumer Research . 2013
