艺术介入与春节文化符号的国际传播

Art Intervention and International Dissemination of Cultural Symbols of Chinese New Year

在中国文化符号的海外传播过程中,艺术介入的重要性日益凸显。文章分析了文化符号助力国家形象建构与传播的理论基础,考察了新时代背景下春节文化符号国际传播的多元艺术形式,并提炼出以艺术介入推动春节海外传播的主要策略,从而为中国文化符号与国家形象的国际传播带来有益启示。

During the overseas dissemination of Chinese cultural symbols,the importance of artistic intervention has become increasingly prominent.This paper analyzes the theoretical basis of cultural symbols’contribution to the construction and dissemination of national image,examines the multi-artistic forms of international dissemination of cultural symbols during Chinese New Year in the new era,and extract the main strategy of promoting overseas communication of Chinese New Year by artistic intervention.Thus,it brings beneficial enlightenment to the international spread of Chinese cultural symbols and national image.