基于关爱弱视群体的人性化包装迭代设计方法探析

Analysis of Iterative Improvement Method of Humanized Packaging Design based on Caring for Amblyopia Group

文章将人性化理念引入包装设计以期帮助弱视群体获得良好的产品购买及使用体验。借助问卷调研、非结构化访谈分析弱视群体生理及心理特征,探索商品包装迭代设计方法。根据人群生理特点,在原包装基本功能上对包装的图形、色彩、文字及结构设计方面提出优化策略,即在原有包装结构与图文信息上做出优化设计;依据弱视群体心理特征,结合触觉、嗅觉、听觉感官代偿手段,从科技创造下的新感官体验入手提出非视觉感知的人性化包装设计方法。通过优秀案例分析,探讨关爱弱视及以上群体人性化包装设计升级可行性,总结关爱视觉障碍群体提升包装设计的策略与方法,为现代包装设计发展提供前瞻性思路与启示。现代商品的包装设计应为广大人民而设计,注重商业效益的同时,提倡人性化设计策略,从细节出发体现人文关怀,满足人们日益增长的对美好生活的需要。

The paper is about introducing humanitarian concepts into packaging design to help weak sight population to have good products purchase and use experience.With the help of questionnaires and non-structural interviews,the author attempts to analyze the physiological and psychological features of the weak sight population and explore the methods of upgrading the package of products.By analyzing excellent cases of the past,the author explores the feasibility of upgrading humanized packaging design for the weak sight population,makes conclusions on the methods of improving the packaging design for them,and provides forward-looking ideas for the development of modern packaging design.To sum up,the package of modern commodities should be designed for all the people.While paying attention to profits,the designers of modern commodities should also show humanitarian care to all,so as to meet the ever increasing needs of the people for a better life.