多主体联动下顺德青田村品牌形象设计方法

Brand Image Design Method of Qingtian Village in Shunde under Multi-subject Linkage

文章通过调研青田村艺术乡建及品牌形象建设的现状,分析参与青田村品牌建设中多主体的诉求关系。基于当地村民和游客的感知,提取地域文化符号,构建具有青田村核心内涵和识别特征的品牌视觉形象设计,并通过多主体联动应用到品牌形象设计的各个场景中。通过青田村品牌形象设计方法,彰显了青田村作为岭南地区传统村落的品牌价值力量,促进了青田村去差异化发展,扩大了其品牌影响力,提升了村落的综合竞争力。将设计方法与设计思维运用到村落品牌形象设计的实践中,验证了设计理论的科学性和合理性,并为其他传统村落的品牌形象设计提供参考依据。

Through the investigation of qingtian Village art township construction and the status quo of brand image construction,analysis of the multi-subject relationship in the brand construction of Qingtian Village.Based on the perception of local villagers and tourists,the regional cultural symbols are extracted to construct the brand visual image design with the core connotation and identification characteristics of Qingtian Village,and it is applied to each scene of brand image design through multi-subject linkage.Through the brand image design method of Qingtian Village,the brand value strength of Qingtian village as a traditional village in lingnan region is demonstrated,which promotes the differentiated development of Qingtian Village,expands its brand influence and improves the comprehensive competitiveness of the village.The design method and design thinking are applied to the practice of village brand image design,which verifies the scientific and reasonable design theory and provides reference for the brand image design of other traditional villages.