国家文化数字化战略:技术路线与中心环节

National Cultural Digitization Strategy: Technical Routes and Central Links

随着互联网、大数据、云计算、人工智能、区块链等新兴技术日益融入经济社会发展各领域全过程,我国从建设社会主义文化强国、厚植数字时代文化自信的高度,对国家文化数字化作出战略部署,以积极应对科技革命和产业变革给文化建设带来的机遇和挑战。国家文化数字化战略,旨在构建从文化资源到文化生产再到文化传播、文化消费的全新体系。实施国家文化数字化战略的出发点是发力供给侧、激活文化资源,实现文化生产体系现代化。各级各类文化机构是国家文化数字化战略的重要实施主体,在数字化转型过程中仍面临版权保护、数据安全、投入产出失衡等问题,构建国家文化专网、加强标识解析体系建设则是针对这些问题的技术解决方案。促进文化数字化生产力充分发展是实施国家文化数字化战略的中心环节,其中数据是核心生产要素,数据关联是核心生产力,应通过数据分类、编目、标签化,实现文化内容采集、加工、交易、分发、呈现全流程数据化,打通数据孤岛,实现数据关联,推动文化产业发展迈上新的台阶。

With the increasing integration of emerging technologies such as the Internet, big data, cloud computing, artificial intelligence, blockchain, etc. into the whole process of economic and social development in all sectors, China has made strategic deployment of national cultural digitization from the perspective of building a country with a strong socialist culture and cultivating cultural confidence in the digital era, so as to actively respond to the opportunities and challenges brought by the technological revolution and industrial changes to cultural endeavors. The national cultural digitization strategy aims to build a new system ranging from cultural resources, cultural production, cultural communication and cultural consumption. The implementation of the strategy starts from the supply side, activating cultural resources and modernizing the cultural production system. Cultural institutions at all levels are important entities in its implementation, and they still face challenges in copyright protection, data security, and input-output imbalance in the process of digital transformation. The construction of a national cultural network and strengthening the construction of the identity resolution system are technical solutions to these challenges. Promoting the full development of cultural digital productivity is essential for the implementation of the national cultural digitalization strategy, in which data is the core production factor and data connection is the core productivity. Through data classification, cataloging and labeling, the whole process of cultural content collection, processing, trading, distribution and presentation shall be transformed digitally, data silos shall be bridged, data connection realized, and the development of cultural industry promoted to a new level.