基于层次分析法的电子商务优质服务商评价指标体系研究

Research on the Evaluation Index System of E-commerce High-quality Service Provider Based on Analytic Hierarchy Process

本文针对我国电子商务优质服务商评价指标体系进行研究,通过分析国内电子商务供应商发展现状,构建电子商务优质服务商评价体系。为了对所选项目的多指标和可行性进行分析,运用层次分析法建立可行性研究综合评价分析结构模型,得到项目的可行性研究结论,即:电子商务优质服务商评价体系的构建能够推动优质电子商务供应商的发展。

This paper studies the status quo of China’s e-commerce high-quality service providers, and builds the evaluation system of these providers through the analysis of the development of domestic e-commerce suppliers. In order to analyze the multiple indicators and feasibility of the selected project, the structure model of comprehensive evaluation and analysis of feasibility study is established by using analytic hierarchy process, and the conclusion of feasibility study is obtained. The construction of the evaluation index system of e-commerce high-quality service provider can promote the development of high-quality e-commerce suppliers.