在线教育的发展和推广——以武汉宸鑫教育科技有限公司为例

The Development and Promotion of Online Education——Taking Wuhan Chenxin Education Technology Co.,Ltd.as an Example

从我国90年代中期起,随着互联网的不断普及应用,加之日新月异的技术作为支撑,几十年中,在线教育得到了长足发展。尤其是在未来5G时代下“万物互联”的技术推广下,在线教育方便快捷的优势将会更加明显,这种教育方式打破地域和时间上的局限性,越来越受到教师和学生的偏爱。然而在线教育仍然存在一些短板,比如学习者间的沟通互动较少,产生孤独感;交互软件的功能设计还不完善,部分在线教学的效果不如现实教学等等。但由于越来越多的人开会倾向于网络社交,这使得在线教育有着极大的发展空间。本文将以武汉宸鑫教育科技有限公司为例,着重阐述在线教育的现状、不足,通过深度访谈,结合柯林斯“互动仪式链”理论、传播理论和市场营销的方式,提出在线教育发展和推广的方法,以期为在线教育平台的运营者,提供有效的建议。

Since the mid-1990s in our country,with the continuous popularization and application of Internet,coupled with the support of ever-changing technologies,online education has developed by leaps and bounds in the past few decades.Especially under the promotion of"Internet of Everything"technology in the future 5G era,the advantages of convenience and speed of online education will be more obvious.This education method breaks the limitations of geographical and time,and is more and more preferred by the teachers and students.However,there are still some shortcomings in online education,such as less communication and interaction between learners,resulting in a sense of loneliness;The functional design of interactive software is not perfect,and the effect of some online teaching is not as good as real teaching.However,as more and more people tend to socialize in meetings,online education possesses the great room for development.This article will take Wuhan Chenxin Education Technology Co.,Ltd.as an example to focus on the current situation and shortcomings of online education.Through in-depth interviews,combined with Collins’"Interactive Ritual Chain"theory,the communication theory and marketing methods,it proposes the development and promotion of online education methods,in order to provide effective suggestions for operators of online education platforms.