基于情感化设计的文创产品设计研究--以“宋瓷文创”设计实践为例

Research on the Cultural and Creative Product Design Based on the Emotional Design--Taking the Design Practice of Song Porcelain Cultural and Creative Product as an Example

文创产品自身蕴涵的文化内涵能否与消费者进行情感交流是文创产品设计的基本出发点,为更好满足用户情感需求并探究文创产品情感化设计策略,本文以宋代瓷器文创产品设计为例,基于情感化设计三层次理论确立设计原则并进行用户需求挖掘,结合层次分析法构建宋瓷文创产品情感化设计层次模型,将用户需求进行量化分析及筛选排序,以确定用户核心需求。依据分析结果对宋瓷造型、使用功能、精神文化元素三层次展开设计实践,完成宋瓷文创产品的情感化设计输出。本文提出的文创产品情感设计方法能合理有效满足用户的感性需求,大大提升设计方案的可行性和有效性。该研究也为文创产品的情感化设计提供了新思路,从而促进文创产业发展。

Whether the cultural connotation embodied in cultural and creative products can have emotional ties with consumers is the basic starting point of the product design.In order to better meet user needs and explore the product emotional design strategy,this article takes the design of Song porcelain culture and creative product as an example,mines user requirements and design principles based on the three-layer theory of emotional design,and constructs the emotional design hierarchy model of Song porcelain cultural and creative product combined with analytic hierarchy process(AHP).And the user needs are quantitatively analyzed and sorted to determine the core needs of users.Based on the analysis results,the design practice is carried out on the three levels of Song porcelain shape,use function and spiritual and cultural elements to complete the emotional design output of Song porcelain cultural and creative product.The emotional design method of cultural and creative products proposed in this paper can reasonably and effectively meet the emotional needs of users and greatly improve the feasibility and effectiveness of the design scheme.This research also provides new ideas for the emotional design of cultural and creative products,so as to promote the development of cultural and creative industry.