价值感知如何影响农户垃圾分类行为——基于闽皖陕三省的调研数据

How Value Perception Influences Farmers′Garbage Classification Behavior——Based on Survey Data from Fujian,Anhui and Shanxi Provinces

基于福建省、安徽省、陕西省三省的实地调研数据,在考虑农户异质性的基础上,通过中介效应和门槛效应,探究价值感知与农户垃圾分类行为之间的关系。研究表明:价值感知不仅直接正向影响农户垃圾分类行为,而且也通过行为态度和外部知觉行为控制的中介作用间接影响农户垃圾分类行为;女性农户、青年农户和环境整治项目村农户的价值感知对其垃圾分类行为有显著的正向影响;价值感知对农户垃圾分类行为的影响会随着农户家庭总收入的变化呈现出门槛特征,当农户家庭总收入低于6万元时,两者之间的关系不显著,当家庭总收入高于6万元时,两者之间的关系开始显著。最后根据研究结论提出促进农户垃圾分类的对策建议。

Based on the field research data from Fujian Province,Anhui Province and Shanxi Province,the relationship between value perception and farmers′garbage classification behavior was investigated through mediating effects and threshold effects,taking into account farmers′heterogeneity.The study showed that value perception not only directly influenced farmers′garbage classification behavior positively,but also indirectly influenced farmers′garbage classification behavior through the intermediary effects of behavioral attitudes and external perceptual behavioral control;the value perception of female farmers,young farmers and farmers in environmental remediation project villages had a significant positive influence on their garbage classification behavior;the influence of value perception on farmers′garbage classification behavior showed the threshold characteristics with the change of household gross income of farmers.The relationship between the two was not significant when the total household income was below RMB 60,000.And it became significant when the total household income was above RMB 60,000.Based on the findings of the study,the suggestions and countermeasures to promote garbage classification of farmers are proposed.