新媒体助力非遗产业发展与传播路径研究--以怀远藤编为例

Research on the Development and Dissemination Paths of Intangible Cultural Heritage Boosted by New Media--Taking Rattan Products in Huaiyuan as an Example

怀远藤编作为四川省成都市怀远镇的一项国家级非物质文化遗产,已有1800多年的历史。长期以来,当地居民善于手工制作,将藤条编织成各种生活用具,因此藤编技艺得以流传至今并逐渐发展成一项产业,但随着时代的发展,怀远藤编目前的生产方式和销售模式已然不能满足现有的市场需求。因此,本文结合新媒体的时代特点对怀远藤编及其面临的现实问题进行分析,探寻怀远藤编的产业发展与传播路径,以期对其保护、传播和发展有所启示。

As a national intangible cultural heritage in Huaiyuan Town,Chengdu City,Sichuan Province,rattan products in Huaiyuan have a history of more than 1,800 years.For a long time,residents have been good at handcrafting and weaving rattan into various household utensils,so rattan weaving skills have been passed down to this day and gradually developed into an industry,but with the development of the times,the current production method and sales models of rattan products in Huaiyuan can no longer meet the existing market demands.Therefore,this paper analyzes the rattan products in Huaiyuan and the real problems combined with the characteristics of the new media and explores the industrial development and dissemination paths of rattan products in Huaiyuan to enlighten its protection,dissemination,and development.