摘要
国家形象是国家实力在视觉上的再现,视觉修辞在国家形象建构中有着极为重要的理论意义与实践意义。文章选择“中国空间站”任务LOGO为研究对象,在视觉修辞的理论视阈下审视中国空间站建设中的国家形象建构,重点探讨视觉修辞视阈下所呈现出的中国形象如何,建立在怎样的语境下,又采取了怎样的策略,以及在大国形象建构中具有哪些指导作用。
As the visual representation of national soft power,visual rhetoric has great theoretical and practical significance in the construction of national image.This paper selects the mission LOGO of China Space Station to examine the construction of China’s national image in the visual rhetorical field,and focuses on how the image of China is presented under the visual rhetorical threshold,what context it is based on,what strategies it adopts,and what guidance it has in the construction of the image of a great power.
作者
梁斌
Liang Bin(Academy of Arts,Taishan University,Taian 271000,China)
