摘要
一小瓶Dawn洗洁精不会太引人注意。要发现其中奥妙,必须咪起眼睛仔细看才行一一现在一瓶的容量是6.5液体益司,比之前的7液体益司包装少了半益司,然而价格没变。这只是近来许多“缩水式通货膨胀”的一个例子而已一一企业偷偷地减少产品容量,但价格不变,实际是在涨价,却让消费者毫无察觉。
Amini bottle of Dawn dishwashing liquid doesn't raise many eyebrows.To notice its secret,you'd have to squint:the bottle contains 6.5 fluid ounces,down half an ounce from its 7-ounce predecessor.But the price point is the same.It's just one of many recent examples of"shrinkflation,"the phenomenon by which companies covertly downsizethevolume of their products without changing the price tag,effectively raising prices without setting off consumers'alarm bells.
