成都市内乡镇旅游吸引力提升策略研究——以彭州市白鹿镇为例

Study on the Promotion Strategy of Township Tourism Attraction in Chengdu——Take Bailu Town of Pengzhou City as an Example

随着生产力的提升与社会经济快速发展,旅游业的前景向好。乡镇旅游是旅游业的重要组成部分,以乡镇旅游为依托进行旅游规划开发,能展现出地方乡镇的独有魅力风情,达到传播地方文化与发展旅游业的作用。中国地大物博旅游资源丰富,四川省成都市的乡镇旅游元素更是种类繁多、异彩纷呈。本文将通过理论结合实际,对成都市辖区下的彭州市白鹿镇进行应用研究,通过围绕其乡镇旅游吸引力进行相关分析,把握好当地乡镇旅游未来的发展方向。

With the improvement of productivity and the rapid development of social economy, the prospect of tourism is promising. Township tourism is an important part of the tourism industry. Tourism planning and development based on Township tourism can show the unique charm of local townships and towns, and achieve the role of spreading local culture and developing tourism. China is rich in tourism resources due to its vast territory and abundant resources. The township tourism elements in Chengdu, Sichuan Province are various and colorful. This paper will combine theory with practice to study the application of Bailu Town, Pengzhou City,under the jurisdiction of Chengdu City, and grasp the future development direction of local township tourism through relevant analysis around its Township tourism attraction.