区块链技术在出版领域的应用和思考

On the Application of Blockchain Technology in Publishing

区块链技术作为能够打通当前产业数字化和未来数字经济的基础技术体系,与融合出版发展具有很高的契合度,为出版业建立数字时代新型出版传播体系,强化出版企业创新主体地位提供了新的发展机遇和解决思路。区块链技术的应用对完善提升出版业数字内容供应链,促进数字内容可信传播和数字版权交易,探索数字资产的管理和运营,推动行业监管治理与产业发展的融合,都具有积极的现实作用。围绕数字版权的运营和管理,区块链技术必将成为出版业融合发展的重要基础设施之一,并对出版业迎接Web3、元宇宙时代的到来提供重要的运行基础。

As a basic technology system connecting the current industry digitalization with the future digital economy,blockchain technology has a high degree of compatibility with the integrated publishing development,providing new opportunities and solutions for the industry to establish a new system of publishing and communication in the digital era,and strengthening the innovative dominant position of publishing enterprises.The application of blockchain technology plays a positive role in upgrading the digital content supply chain of the publishing industry,promoting the trust propagation of digital content and digital copyright trading,exploring the management of digital assets,and improving the integration of industry regulatory governance and industrial development.As for the operation and management of digital copyright,blockchain technology will certainly become one of the essential infrastructures for the integrated development of the publishing industry,and provide an important basis for the publishing industry to welcome the advent of the era of Web3 and meta-universe.