探索疫情期间利用融媒体提升无偿献血宣传招募效果

Explore the use of convergence media to improve the recruitment effect of non-remunerated blood donation during the epidemic

目的探索新冠病毒感染疫情期间,利用融媒体进行无偿献血宣传招募,提升献血人次,力保疫情期间的临床用血。方法通过回顾总结疫情期间的无偿献血融媒体宣传招募的实践,对比宣传前后及上一年度同时期献血人次,对融媒体提升无偿献血宣传招募效果进行探讨。结果疫情期间,市民大多足不出户,街头人流量骤降,一周之内平均每天不足百人献血,利用融媒体进行“轰炸式”无偿献血宣传招募效果明显,在街头5个献血点停点的情况下(共17个献血点),使全血献血者在1 d内迅速提升到百人以上,第2天提升至200人以上,第3天提升至400人以上。结论对突发采供血困境,利用融媒体宣传招募可以在短时间内有效提升献血人次和献血量。

Objective To explore the use of convergence media to promote and recruit unpaid blood donation during the epidemic of COVID-19 infection,so as to increase the number of blood donors and ensure the clinical use of blood during the epidemic.Methods Through reviewing and summarizing the practice of propaganda and recruitment of free blood donation through convergence media during the epidemic period,and comparing the number of blood donors before and after the propaganda and the same period of the previous year,the effect of convergence media on promoting the propaganda and recruitment of free blood donation was discussed.Results During the epidemic,most of the residents stayed at home,and the flow of people on the street dropped sharply.Within a week,the average number of people donating blood every day was less than 100.The use of convergence media to carry out"bombing"free blood donation propaganda and recruitment had obvious effect.In the case of closing five blood donation stops on the street(a total of 17 blood donation points),the number of whole blood donors rapidly increased to more than 100 within one day,to more than 200 on the second day,and to more than 400 on the third day.Conclusion For the emergency blood collection and supply dilemma,the use of convergence media to promote recruitment can effectively increase the number of blood donors and blood donation volume in a short time.