山东省康养旅游产业存在问题与空间发展对策研究

Study on the Problems and Spatial Development Countermeasures of Wellness Tourism Industry in Shandong Province

山东省是我国人口老龄化进程最快的地区之一,如何更好地应对人口老龄化已成为迫在眉睫的问题,发展康养旅游则是应对该问题的重要举措。在“健康中国”战略支持下,山东省康养旅游产业发展迅速,同时也存在“空间错配”等诸多问题。这些问题可以归纳为:康养旅游产品开发碎片化;康养旅游资源与人口分布不匹配;优质区域康养品牌尚未形成;个性化康养旅游空间比较缺乏。在此分析基础上,基于空间视角,提出以下对策:打造优质康养旅游区域;优化康养旅游空间配置;建立优质区域康养品牌体系;提供个性化康养旅游活动空间。

Shandong Province is one of the regions with the fastest population aging process in China.How to better deal with the population aging has become an urgent problem.Developing wellness tourism is an important measure to deal with the problem.With the support of the“healthy China”strategy,the wellness tourism industry in Shandong Province has developed rapidly.However,the wellness tourism industry in Shandong Province still has many problems,such as“spatial mismatch”.In this paper,the problems existing in the wellness tourism industry in Shandong Province are summarized as follows:the development of wellness tourism products is fragmented;wellness tourism resources do not match the population distribution;high-quality regional wellness brands have not been formed;personalized wellness tourism space is relatively lacking.On this basis,based on the spatial perspective,this paper puts forward the following countermeasures:creating a high-quality wellness tourism area;optimizing the wellness tourism space allocation;establishing a high-quality regional wellness brand system;providing personalized wellness tourism space.