传统村落旅游地乡愁记忆感知的测度及影响因素研究——以阆中市五龙村为例

Estimation and Influence Factors of Perception of Nostalgia in Memory on Traditional Village Tourism Destinations——A Case Study of Wulong Village of Langzhong City

“留住乡愁记忆”是乡村旅游及乡村振兴的重要内容.文章以阆中市五龙村为案例地,通过构建乡愁记忆影响肌理概念模型,运用感知测度分析、Logistic回归模型等方法,对居民视角的乡愁记忆感知程度及影响因素进行分析.结果表明:居民对乡愁记忆的总体感知水平较高,但个体感知水平差异显著.影响居民乡愁记忆感知程度的因素主要有代际年龄、居民身份、居住时间、文化程度等属性特征,其中代际年龄、居民身份、居住时间对乡愁记忆感知程度呈显著正向影响关系,文化程度对乡愁记忆感知程度呈显著负向影响关系,其影响大小序次为代际年龄>居民身份>居住时间>文化程度.这说明地方失忆危机以及乡愁主体的属性特征对乡愁记忆感知的共同影响作用较强.因此,应从“主体-客体-表达方式-响应路径”四维一体的实践模式复兴或重构乡愁记忆的空间场域,实现乡愁记忆再生产,激励世代在地居民的主体性,进而促进五龙村乡愁文化旅游的内生性发展.

Keeping nostalgia in memory is the essential content of both rural tourism and rural revitalization.Based on the research perspective of the local residents,Wulong village of Langzhong city was taken as a case in the present study.The conceptual model of influence texture of nostalgia in memory was established.Such methods were utilized as estimation analysis of perception and logistic regression model to analyze influence factors of perception of nostalgia in memory.The findings revealed the overall perception of nostalgia in memory of residents was relatively high,and the individual perception level varied greatly,which involved three different levels of perception level;there were significant differences in residents’perception of the influencing factors of different content orientation dimensions of nostalgia in memory.The factors that affected residents’awareness level of nostalgia in memory mainly included the attributes of intergenerational age,residential status,residence time,educational level,among which the intergenerational age,citizenship,and residence time of nostalgia in memory awareness level had significant positive influence on perceived degree while cultural memory of nostalgia in memory had a significant negative impact.The order of this influence was intergenerational age>resident status>residence time>educational level.It may be the joint influence of local memory loss crisis,the subject’s life experience and personality characteristics.Therefore,the spatial field of homesickness memory should be revived or reconstructed from the four-dimensional practical path of"subject-object-expression mode-response path",so as to realize the reproduction of homesickness memory,stimulate the subjectivity of generations of local residents,and promoted the endogenous development of nostalgia cultural tourism in Wulong village.