消费主义:资本逻辑批判与合理张力应用

CONSUMERISM: CRITIQUE OF CAPITAL LOGIC AND APPLICATION OF RATIONAL TENSION

消费主义与正常的消费活动有本质区别,它是与资本全球化推进过程相适应的文化策略。资本逻辑通过符号差异体系,刺激大众消费欲望,驱动形成以追求快感为表征的大众文化,促使消费主义向日常生活领域全面渗透。消费主义突破生产限制,造成人的内部自然、外部自然以及社会关系的系统风险。树立消费正义理念,克服资本一味追求效率带来的弊端,保持消费主义的合理张力,有助于消除消费主义的负外部性,协调人与自然、与自身以及与他人的和谐发展。

Consumerism is fundamentally different from normal consumption activities, and it is a cultural strategy adapted to the process of capital globalization. Through the system of symbolic differences, the capital logic stimulates the public consumption desire, drives the formation of the popular culture characterized by pursuing pleasure, and promotes the comprehensive penetration of consumerism into the realm of daily life. Consumerism breaks through production limits and causes systematic risks to internal nature and external nature of human and social relations. Establishing the concept of consumer justice, overcoming the drawbacks brought about by capital’s obsession with efficiency, and maintaining the reasonable tension of consumerism can help eliminate the negative externalities of consumerism and coordinate harmonious development of man with nature, with himself and with others.