基于电商平台的农产品供应链网链协同发展研究

Research on Collaborative Development of Agricultural Products Supply Chain Network Based on E-commerce Platform

乡村振兴战略为新农业的发展提供了平台与机遇,推动了农产品供应链的技术革新。文中以广西农产品的供应销售为研究载体,对电商平台下供应链网链的构建现状进行研究,从设备、市场、受众、效率四个方面找到发展的瓶颈,而后提出一些优化策略,意在通过模式的优化创新盘活电商平台对农产品供应链的推动,让乡村振兴战略真正普惠乡村。

The strategy of rural revitalization provides platforms and opportunities for the development of new agriculture, and promotes the technological innovation of agricultural products supply chain.Taking the supply and sales of agricultural products in Guangxi as the research object, this paper studies the current situation of the construction of the supply chain network chain under the e-commerce platform, finds the bottleneck of development from the four aspects of equipment, market, audience and efficiency, and then proposes some optimization strategies, aiming to activate the promotion of the e-commerce platform on the agricultural products supply chain through the optimization and innovation of the model, so that the rural revitalization strategy can truly benefit the countryside.