案例研究方法比较——以Eisenhardt和Pan的论文为例

A Comparison of Case Study Methods:Take Eisenhardt’and Pan’s Papers as Examples

案例研究方法作为管理学研究的重要方法已日益受到学术界重视,管理学界运用案例研究方法刊发的论文数量和质量持续提高,案例研究方法也在不断发展。由于案例研究方法较多且有明显差异,致使运用案例研究方法开展研究时会在方法选择上产生困惑,文章可信任性下降。为了帮助研究者更好地选择案例研究方法,以Eisenhardt和Pan两类方法提出者的案例研究论文为例,对其方法异同点进行对比研究,得出二者在案例研究对象选择和数据来源多样性方面上有相似性,在预设假设、理论或现象驱动、分析思路等方面有差异性,总结出案例研究方法选择的“7个关键要素”和“6个关键问题”,最后给出了案例研究方法具有共性的一般流程,以供研究者参考。

As an important way of management theory construction,case studies have been paid more and more attention by the academic circle.The quantity and quality of management case study papers have been constantly improved,and the methods are also developing towards being scientific and standardized.There are many different case study methods,but due to the lack of an in-depth understanding,the method selected is not completely adapted to the case situation,which affects the credibility of the articles in this field.In order to help researchers better choose the case study method,this article takes the case study papers by Kathleen M.Eisenhardt and Shan L.Pan,who proposed the method,as an example to further clarify the similarities and differences between the two representative methods from the perspective of methodology and specific methods.The similarities in the selection of objects and the diversity of data sources are identified,and the differences in presupposition,theory or phenomenon-driven,analytical thinking and other aspects are also identified.And the“7 key elements”and“6 key issues”in the selection case study method are summarized.Finally,the general process of the case study method with common features is given for the reference of researchers.