工业文化传播的内容与策略——以重庆市涪陵区为例

Contents and Strategies of Industrial Culture Transmission——Taking Fuling District of Chongqing City as an Example

工业文化传播是一个新兴研究领域,对其进行探索具有重要现实意义。以涪陵为例分析了工业文化传播的内容,在此基础上提出了工业文化传播的策略。工业文化传播的内容包括传播工业文明、传播工业精神、传播工业技术、传播工业文化形象;工业文化传播的策略主要有构建工业文化传播机制、推动工业文化教育、开展工业科普活动、加强工业文化宣传。

Industrial culture transmission is a new research field, and it is of great practical significance to explore. This paper takes Fuling as an example to analyze its content, and on this basis, puts forward the strategies of industrial culture transmission. The content of industrial culture transmission include the industrial civilization, industrial spirit, industrial technology and industrial cultural image;the strategies mainly include building mechanism, promoting industrial culture and education, carrying out industrial science popularization activities and strengthening industrial culture publicity.