论初创品牌形象塑造中标识设计的原则与方法

On the Principles and Methods of Logo Design in the Image Building of Start-up Brand

本文分析标识设计在初创品牌形象塑造中所存在的问题,并结合初创品牌形象的整体系统化要求,挖掘独特的标识视觉符号形象,掌握并运用到初创品牌形象设计实际中去,进而提出标识设计需要植入深厚文化意蕴,为品牌创造意义,提升初创品牌价值。

This paper analyzes the problems of logo design existing in the building of the image of the start-up brand and combines the overall systematic requirements of the image of the start-up brand to excavate and grasp the unique logo visual symbol image.On the basis of its application to the actual design of the image of the start-up brand,the article puts forward that logo design needs to be embedded with profound cultural connotation,create meaning for the brand and enhance the value of the start-up brand.