“吸引力+传播力”的尝试——“国家最高科学技术奖获奖科学家手模”项目解析

The Attempt of “Attraction Plus Communication Power”:Analysis of the Project of National Highest Science and Technology Award-Winning Scientists’ Handprints

围绕“吸引力+传播力”,“国家最高科学技术奖获奖科学家手模”项目依托著名科学家,通过采集和展示科学家手模以及为青少年录制寄语视频的方式,拉近了科学家与公众的距离,顺应了短视频流行的传播方式变革,线下线上相互补充相得益彰,突破了科技馆的时空限制,有力弘扬了科学家精神,产生了广泛而持续的影响。

The “National Highest Science and Technology Award-Winning Scientists’ Handprints” project, which aims to increase “attraction plus communication power”, relied on famous scientists and brought scientists closer to the public by collecting and displaying the scientists’ handprints and recording messages video for young people. The project adapts to the popular communication mode of short videos, and combines online and offline activities to break through the limitations of time and space in science and technology museums. It effectively carried forward the spirit of scientist and produced wide and sustained impact.