新媒体时代徽州传统村落活化策略研究

Research on the activation strategy of Huizhou traditional villages in the new media era

徽州传统村落是徽州文化的摇篮,凝聚着徽州人独特的智慧,拥有丰富的物质文化和非物质文化资源。但随着城乡建设的发展,传统村落面临着发展窘境。以呈坎村为例,通过挖掘村落资源,对新媒体时代背景下呈坎村发展现状进行分析,梳理出村落活化的基础,因地制宜地打造古建新生空间,借助多种传播媒介的融合,提高原住村民的参与积极性,让传统村落重新展现自身活力,以期为徽州传统村落的发展提供借鉴与启示。

Huizhou traditional villages are the cradle of Huizhou culture, which embodies the unique wisdom of Huizhou people and has rich material and intangible cultural resources. However, with the development of urban and rural construction, traditional villages are facing development difficulties. Taking Chengkan Village as an example, by mining village resources, this paper analyzes the current development situation of Chengkan Village under the background of the new media era, combs out the basis of village activation, creates a new space for ancient buildings according to local conditions, improves the participation enthusiasm of indigenous villagers with the help of the integration of various media, and lets the traditional villages redisplay their vitality, with a view to providing reference and inspiration for the development of Huizhou traditional villages.