基于生活美学取向的陶瓷文创产品设计研究

Research on the Design of Ceramic Cultural and Creative Products Based on the Orientation of Life Aesthetics

文创产品已成为近年来文化传播的重要载体,陶瓷文创产品是陶瓷艺术与文化的结合体现,在文创产品的设计中占有重要位置。文创产品的设计结合当代人们的生活美学取向,以文化为根源,创意为核心,传播推广优秀的民族文化。基于生活美学审美情趣的研究,在陶瓷文创产品设计领域,运用文献分析法和案例分析法,分析总结生活美学审美思想来源和陶瓷文创产品的设计方法,探讨生活美学在陶瓷文创产品设计中的应用方法,提出时代背景下陶瓷文创设计新思路,结合产品形态、功能、“IP”文化来增强文创产品的文化价值和功能属性。

Cultural and creative products have become an important carrier of cultural dissemination in recent years.Ceramic cultural and creative products are the combination of ceramic art and culture,and occupy an important position in the design of cultural and creative products.The design of cultural and creative products combines the aesthetic orientation of contemporary people’s life,takes culture as the root and creativity as the core,and spreads and promotes excellent national culture.Based on the research on the aesthetic taste of life aesthetics,in the field of ceramic cultural and creative product design,this paper uses the literature analysis method and case analysis method to analyze and summarize the source of life aesthetics aesthetic ideas and the design method of ceramic cultural and creative products,and explore the role of life aesthetics in the design of ceramic cultural and creative products.This article proposes new ideas for ceramic cultural and creative design under the background of the times,and combines product form,function,and“IP”culture to enhance the cultural value and functional attributes of cultural and creative products.