城市形象构建视角下的多元化视觉传达设计人才培养

Cultivation of Talents in Diversified Visual Communication Design from the Perspective of City Image Building

本文从城市形象构建与视觉传达设计之间的关系出发,通过分析目前我国视觉传达设计专业的教学现状和存在问题,提出了在城市形象构建视角下,视觉传达设计教学的多元化策略,希望以此丰富视觉传达设计专业的教育内涵,使该专业得到优化发展,从而为我国培养能够顺应时代潮流的新型设计人才。

Considering the relationship between city image building and visual communication design, this paper analyzes the present situation and existing problems of the teaching of visual communication design major.In order to enrich the educational connotation of the major and optimize relative professional development, it puts forwards diversified teaching strategies from the perspective of city image building, hoping to train a new model of talents who can keep up with the trend of the times.