外贸企业发展跨境电商的现状及标准化发展对策分析

Analysis of the Current Situation and Standardization Development Strategies of Foreign Trade Enterprises Developing Cross-border E-commerce

互联网行业的迅猛发展为企业贸易进出口提供了新机遇,对外贸易进入数字化发展阶段,由此催生出跨境电商行业。近年来我国政府不断推出相应政策赋能跨境电商产业发展,跨境电商企业的发展势头良好,未来也将迎来良好发展机遇。但在访谈过程中,多家企业谈到了关于国际经济不稳定的环境、企业面临激烈的竞争、物流成本的增加、跨境电商人才缺口大等困境。为此,本文通过文献分析和调查研究方法,研究了跨境电商行业的现状以及企业面临的困境。提出了进行多元化市场布局、提升智能制造水平、加强跨境电商供应链整合能力、政校行企协同共建多元化育人平台的标准化发展对策。

The rapid development of the Internet industry has provided new opportunities for the import and export of enterprises, and foreign trade has entered the stage of digital development, thus it has given rise to the cross-border e-commerce. It is found that in recent years, the Chinese government has continuously introduced relevant policies to enable the development of the cross-border e-commerce industry, so cross-border e-commerce enterprises have a good momentum of development, and will usher in good development opportunities in the future. However, during the interview, many enterprises talked about the unstable environment of international economy, the fierce competition faced by enterprises, the increase of logistics costs, and the large gap of cross-border e-commerce talents. So,through literature analysis and investigation, this paper studies the current situation and diffi culties of the cross-border e-commerce industry, and puts forward standardization development strategies to carry out diversifi ed market layout, improve the level of intelligent manufacturing, strengthen the integration of cross-border e-commerce supply chain, and build a diversifi ed education platform with the cooperation of government, schools and enterprises.