摘要
The saying "behind every signboard,there is a legend" encapsulates the unique cultural and brand value of China’s time-honored brands.According to the Ministry of Commerce(MOFCOM),China is now home to 1,128 of these brands,which are defined as brands established before the founding of the People’s Republic of China in 1949.Many of these brands,which are hundreds of years old,have survived fierce competition over their long histories,and still offer products and services that are well received by customers.
