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自媒体环境下图书馆文化推广服务的路径

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摘要 从个性化、互动性和可接近性3方面分析了自媒体环境下图书馆文化推广的主要特征,提出相应的推广策略:以自媒体电商平台为依托,打造图书馆优质文创产品;结合自媒体平台特征,进行文化推广服务品牌宣传;利用自媒体平台的社交优势,深化“真人图书馆”服务;借助自媒体平台,建立多馆联合的微博超话社区式文化推广服务中心。
出处 《图书馆学刊》 2022年第12期83-87,共5页 Journal of Library Science
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