江苏省大型体育赛事演进特征、存在问题及优化策略研究

Research on the Evolution Characteristics,Existing Problems and Optimized Strategies of Major Sports Events in Jiangsu Province

《江苏体育发展“十四五”规划》提出,丰富群众性体育赛事活动,积极申办承办大型国际体育赛事,这为促进江苏省大型体育赛事发展提供了良好机遇。研究在梳理1988—2019年江苏省大型体育赛事演进特征的基础上,分析了江苏省大型体育赛事的区域分布、一市一品、城市景观赛事等特点;从布局结构、运作模式、资源利用等角度剖析了江苏省大型体育赛事发展存在的突出问题,并针对这些问题提出了优化策略及相关措施。

Jiangsu Sports Development’14th Five-Year Plan proposed to enrich the mass sports activities,and actively bid to host major international events,which provides a good opportunity to promote the development of large-scale sports events in Jiangsu Province.On the basis of combing the evolution characteristics of large-scale sports events in the province from 1988 to 2019,this paper analyzes the regional distribution,one city,one product and urban landscape events of large-scale sports events in the province.This paper analyzes the outstanding problems existing in the development of large-scale sports events in the province from the perspectives of layout structure,operation mode and resource utilization,and puts forward optimized strategies and related measures for these outstanding problems.