黄河国家文化公园建设视域下山西沿黄地区红色旅游开发研究

Research on the Development of Red Tourism Along the Yellow River in Shanxi Province Under the Construction of Yellow River National Cultural Park

文章着眼于黄河国家文化公园建设背景下的辐射带动意义,分析山西沿黄地区红色旅游开发的政策优势、资源优势和区位优势,剖析了当地经济和生态环境差、保护和内涵挖掘不足,开发和基础配套落后、产品和产业链短等问题,结合黄河国家文化公园建设的重要抓手作用,提出挖掘内涵特色、明确品牌定位、创新开发模式、加强营销推介、完善配套设施、延长产业链等策略,以期为山西沿黄地区红色旅游开发提供思路。

Focusing on the radiation effects and driving roles of constructing the Yellow River National Cultural Park,this paper analyzes in terms of policy,resource,and location the advantages of the areas along the Yellow River in Shanxi Province in developing red tourism.It studies as well problems like poor economic and ecological environment,lack of protection and connotation mining,underdeveloped infrastructures,and short products and industrial chains,etc.After careful consideration and analysis,this paper puts forward some strategies,such as exploring connotation and characteristics,clarifying brand positioning,innovating development mode,strengthening marketing promotion,perfecting supporting facilities,and extending industry chain.Hopefully,it will provide a reference for the development of red tourism in areas along the Yellow River in Shanxi Province.