后疫情时代我国对日跨境电商出口提升策略研究

Research on Export Promotion Strategies of China's Cross-Border E-Commerceto Japan in the Post-pandemic Era

长期以来,中日两国是重要的贸易合作伙伴,两国间的双边贸易总额持续增长。2020年新冠疫情暴发之后,进一步催生了日本的“宅经济”,日本更多的消费者转向线上消费,给中国对日跨境电商出口带来了新的发展机遇。但中日之间同质化的竞争风险、日本线下零售业的强大挑战、新冠疫情持久不退导致的供应链不畅通等问题使得中国对日跨境电商出口难度增加。未来,可以进一步通过发挥我国对日跨境电商出口的产品优势与地理优势,持续优化对日跨境电商出口的产品结构,提升对日跨境电商出口的物流配送体系等服务,获取更多的日本电商市场份额。

For a long time,China and Japan have been important trade partners,and the total bilateral trade between the two countries has continued to grow.After the outbreak of COVID-19 pandemic in 2020,Japan's"home economy"was further spawned.More Japanese consumers turned to online consumption,which brought new development opportunities for China's crossborder e-commerce export to Japan.However,it is more difficult for China's export for crossborder e-commerce to Japan in facing the risks of homogenized competition between China and Japan,the big challenges of Japan's offline retail industry,and supply chain blocked caused by the prolonged COVID-19 pandemic.In the future,China can further give play to the product and geographical advantages of China's export for cross-border e-commerce to Japan,continue to optimize the product structure of cross-border e-commerce exports to Japan,improve the logistics distribution system and other services of cross-border e-commerce exports to Japan,and gain more market share of Japanese e-commerce.