沉默的“对抗”:数字原住民信息回避行为研究——以父辈向子辈转发的网络信息为考察对象

Silent “Confrontation”:Empirical Research on the Underlying Mechanism of Digital Natives’ Information Avoidance Behavior——Taking Online Information Transmitted by the Elder Generation to the Younger Generation for Example

数字媒体时代,父辈通过微信向子辈转发网络信息是一种常见现象,但作为数字原住民的子辈通常以信息回避行为加以回应。文章基于压力源-应变-结果模型,探索父辈转发网络信息的消极特征对子辈信息回避行为的影响,并对亲子关系在其中所发挥的作用进行研究。结构方程模型分析显示:低可信度信源和低相关性内容均会触发子辈的信息倦怠,进而促使子辈产生信息回避行为;亲子关系则会正向调节信息倦怠与信息回避行为之间的关系。模糊集定性比较分析显示,分别有4个前因变量构型会触发高/低强度的信息回避行为。探索子辈对父辈转发网络信息回避行为的影响机制,可为优化线上的代际信息传播方式提供借鉴。

In the age of digital media,the elder generation has been accustomed to transmitting some online information to the younger generation through WeChat,though they usually receive negative responses. Based on the Stressors-Strain-Outcome model, this paper tries to explore how the negative characteristics of online information transmitted by the elder generation influence the digital natives’ information avoidance behavior,and then identify the role of parent-child relationship in such information transmission. The structural equation model analysis shows that both low-credibility information sources and low-relevance content would trigger information fatigue of the younger generation,and lead to information avoidance,while the parent-child relationship could positively moderate the relationship between information fatigue and information avoidance behavior. And the fuzzyset qualitative comparative analysis shows that there are four configurations would trigger the high/low level of information avoidance behavior. Such a research could contribute to the optimization of online intergenerational information transmission.