先利其器:元宇宙场景下的AIGC及其GLAM应用机遇

AIGC in Metaverse Scenarios and Its Application in GIAM

元宇宙构建需要海量内容作为支撑,这会改变知识生产与传播方式,推动GLAM等公共文化服务机构的转型与变革。AIGC能够适应元宇宙场景下多样的内容生成需要,使其在GLAM领域具有广泛的应用前景。围绕元宇宙场景下的内容生产模式,文章梳理AIGC发展阶段性特征、核心价值观、体系架构、内容输出,提出AIGC在GLAM领域的潜在应用场景。AIGC可构建GLAM虚拟空间构建、再造内部组织架构、重塑GLAM外部互动关系、挖掘GLAM馆藏资源价值与扩展GLAM公共服务职能。

Building the Metaverse needs to be underpinned by massive content,which will change the way of knowledge production and dissemination, and promote the transformation of GIAM and other public cultural services. AIGC can meet the diverse needs of content generation in the metaverse scenes,which shows promising prospects in the field of GLAM. Focusing on the content production mode under the Metaverse scenarios,the paper summarizes the characteristics of developmental stages,core values,architecture and content output of AIGC,and proposes the potential application scenarios of AIGC in the GLAM field. It is concluded that AIGC could be used to create the virtual space of GLAM, rebuild the internal organizational structure, reshape the external interaction of GLAM,explore the value of GLAM collection resources and expand the public services of GLAM.