新时代中国共产党国际形象及传播策略探析

A Study on the International Image and Communication Strategy of the Communist Party of China in the New Era

长期以来,国际舆论和话语体系总体由西方发达国家主导,在部分政客、媒体蓄意抹黑下,中国共产党的国际形象在一定程度上被妖魔化、污名化。但随着中国日益走近世界舞台中央,不断为人类发展进步作出新的更大贡献,中国共产党的理念优势、制度优势、发展优势更加凸显,国际社会对中国共产党的认知日益丰富多元。在新的时代背景和国际舆论形势下,中国共产党应进一步展现自身优势,讲好中国和中国共产党的故事,更好地展现新时代中国共产党国际形象。

For a long time,international public opinion and the discourse system have generally been dominated by developed Western countries,and the international image of the CPC has been demonized and stigmatized to a certain extent under the deliberate smear campaign of some politicians and media.However,as China is moving ever closer to the center of the world stage and making new and greater contributions to the development and progress of humanity,its strengths in governance philosophy,institutions and development has become more prominent,which make the international community’s perspective on CPC more diversified.In the new era and in the face of the new international public opinion environment,CPC should make good use of those advantages,and share China and CPC’s stories by good communications so as to better shape CPC’s international image in the new era.