网络文学媚俗的后现代文化逻辑与现代性张力

Tension Between Postmodern Cultural Logic and Modernity of Network Literature Kitsch

后现代文化语境中,网络文学显现“媚俗”的双面特性。回应后现代消费主义需求,网络文学媚俗以享乐姿态渗入日常生活,在文化工业的操纵下呈现零散化、平面化的特质。同时,网络文学媚俗内含一种逆托邦幻想,以自主性姿态进行怀旧叙事,以重建现代性家园。在“沉溺当下”与“回到过去”的张力之维中,怀旧叙事和消费主义叙事合二为一,危机与生机潜流共同涌动,促进网络文学步入真正的艺术殿堂。

In the post-modern cultural context,network literature shows the double-sided characteristics of“kitsch”.In response to the demand of post-modern consumerism,the kitsch of network literature permeates into daily life in a hedonistic manner,which is fragmented and flattened under the control of cultural industry.At the same time,the kitsch of network literature contains an independent nostalgic narrative in the retrotopian fantasy,helping rebuild the modern home.In the tension of“wallowing in the present”and“going back to the past”,nostalgic narration and consumerism narration are combined into one,and crises and vitality undercurrent surge together,ushering online literature into the real art palace.