全媒体时代县级融媒体的内容建设探析——以《星沙时报》为例

A Study of Content Construction of County-level Fusion Media in the Age of All-media Communication:Taking Xingsha Times as an Example

全媒体传播体系建设要以内容建设为根本。县级融媒体肩负引导群众、服务群众的重要使命,通过加强内容建设,生产出基层群众能入耳、入脑、入心、入行的宣传产品,方可达到统一群众思想、凝聚社会共识的作用。以《星沙时报》为研究对象,从传播阵地、传播话语、传播评价三方面探究县级融媒体内容建设,用传播效果评估反推前端新闻生产要求,促进县级融媒体成为有强大影响力和竞争力的新型主流媒体。

The construction of all-media communication system should be based on content construction.County-level financial media shoulder the important mission of guiding and serving the masses.By strengthening content construction,it can make propaganda products that the grassroots people would like to hear,understand and follow,so as to achieve the function of unifying the masses’ thoughts and rallying social consensus.Taking Xingsha Times as the research object,this paper explores the content construction of county-level fusion media from three aspects,i.e.,communication position,communication discourse and communication evaluation,and uses the communication effect evaluation to retrodict the front-end news production requirements,so as to make county-level fused media a new mainstream media with strong influence and competitiveness.