地方政府舆情管理与社会控制研究

Research on Public Opinion Management and Social Control of Local Government

自进入信息化时代以来,互联网平台成为大众发表个人看法和意见的主要渠道,同时也是接收信息的主要渠道。随之全国各地皆出现了种类繁多的网络舆论事件,所形成的舆情层出不穷。舆情存在规律性的生命周期,从其产生到衰退,政府的从容应对显得极为重要。运用舆情周期理论与传播学拉斯韦尔5W模式,结合国内学者的相关研究成果,以某市两个舆情为案例进行研究,分析其传播的生命周期以及5W模式下的事件变化,能给地方政府舆情管理与社会控制提供有效的建议和方法。

Since entering the information age, the Internet platforms have become the main channel for the public to express their personal views and opinions, as well as the main channel for receiving information. Subsequently, a wide variety of network public opinion events have emerged in all regions of the country, and the public opinion formed is also surging. However, public opinion has a regular life cycle. From its emergence to its decline, the government’s calm response is extremely important. Using the public opinion cycle theory and Lasswell 5W model of communication, combined with the relevant research results of domestic scholars, this paper takes two public opinion in a city as a case study to analyze its communication life cycle and event changes under the 5W mode, which can provide effective suggestions and methods for the local government’s public opinion management and social control.