社区减灾文化传播障碍因素研究

Study on the Obstacle Factors of Community Disaster Reduction Culture Transmission

基于文献归纳和专家意见确定访谈提纲,通过对社区居民开展半结构化访谈收集原始资料,应用质性研究方法和NVivo软件对访谈资料进行分析,经开放式编码、主轴编码、选择性编码和饱和度检验流程,构建社区减灾文化传播障碍因素概念模型。研究揭示,社区减灾文化传播障碍因素具体涵盖以下方面:受众对减灾文化功能、价值取向、相关政策及减灾文化内涵的认知水平,对减灾文化传播活动的关注度、风险态势演化特点、传播主体素质与行为选择、传播平台构建、参与途径设计、传播时机与力度选择、受众意愿与行为、传播内容设计与表现方式选择。基于此,减灾文化传播需着力变革传播理念,优化话语体系,从传播主体、平台、内容、方式等方面系统改进现有工作。

Based on the interview data and using the triple process of open coding,selective coding and theoretical coding of grounded theory method,the main factors influencing the cultural transmission of disaster reduction is found.Qualitative research methods and NVivo software are used to analyze the interview data,and a conceptual model of influencing factors of community disaster reduction cultural communication is constructed.Qualitative research methods and NVivo software are used to analyze the interview data.The study reveals that the barriers to the dissemination of disaster reduction culture in communities are as follows:Audience’s cognitive level of cultural function,value orientation,related policies and connotation of disaster reduction,attention,evolution characteristics of risk situation,quality of communication subjects and behavior selection,construction of communication platform,design of participation channels,choice of timing and intensity,audience’s willingness and behavior,design of communication content and choice of expression.Therefore,the communication of disaster reduction culture should focus on reforming the communication concept,optimizing the discourse system,and systematically improving the existing work from the aspects of communication subject,platform,content and method.