小额跨境电子商务的现状及对策——以杭州市为例

Current Situation and Countermeasures of Small Cross-border E-commerce——Take Hangzhou as an Example

杭州市作为中国国际贸易综合改革的试点城市,在小额跨境电子商务的发展道路上具有典型特色。为了解近年浙江省电子商务的现状和趋势,本文从杭州市电子商务的现状入手,用基于企业内部竞争环境与国际市场竞争条件下的发展趋势分析(SWOT分析)影响杭州市电子商务发展的国内和国际因素,发现影响杭州市小额跨境电子商务的影响因素有物流体系、信用体系、国际市场需求等。研究这些问题并且提出针对性的对策对杭州市小额跨境电子商务的发展具有重要的意义。

As a pilot city for China's comprehensive reform of international trade,Hangzhou has typical characteristics in the development of small cross-border e-commerce.In order to understand the current situation and trend of e-commerce in Zhejiang Province in recent years,this paper starts with the current situation of e-commerce in Hangzhou and analyzes the domestic and international factors that affect the development of e-commerce in Hangzhou based on the development trend analysis(SWOT analysis)based on the internal competitive environment of enterprises and international market competition conditions.It is found that the influencing factors of small cross-border e-commerce in Hangzhou include logistics system,credit system,international market demand,etc.Studying these problems and putting forward targeted countermeasures are of great significance to the development of small cross-border e-commerce in Hangzhou.