“后疫情时代”乡村旅游型社区居民依恋、风险担忧和应对意愿的作用关系研究

Research on the Relationship Between Attachment, Risk Concern and Respond Wilingness in Rural Tourism Communities in the Post-epidemic Era

我国乡村旅游型社区存在产业结构单一的现实特征,新冠肺炎疫情的暴发对乡村旅游业产生了重大冲击,对居民生计质量造成显著影响。文章以陕南旅游型传统村落为例,采用结构方程模型,探讨“后疫情时代”社区居民依恋、风险担忧和应对意愿之间的作用关系。研究结果表明,风险担忧与应对意愿呈显著正相关,居民风险担忧水平越高,其采取措施以抵御这种外部变化的意愿越积极。地方依赖与风险担忧呈显著正相关,这种功能依赖感越强,居民的风险担忧程度越高,继而居民越愿意采取措施以消除疫情对社区经济的影响。此外,不同性别和居住时间的群体,其地方依赖和风险担忧存在显著差异。

Rural tourism communities in China are characterized by a single industrial structure. The outbreak of COVID-19 has a significant impact on rural tourism and the livelihood quality of rural residents. This paper takes tourism-oriented traditional village in southern Shaanxi Province as examples, and uses structural equation model to explore the relationship between community residents’ attachment, risk concern and respond willingness in the post-epidemic era. The results show that there is a significant positive correlation between risk concern and respond willingness.The higher the level of risk concern, the more willingness to take measures to resist such external changes. Also, there is a significant positive correlation between local dependence and risk concern. The stronger the sense of place dependence, the higher level of residents’ risk concern, and then the more willing residents are to take measures to eliminate the impact of the epidemic on the community economy. In addition, there were significant differences in local dependence and risk concerns among groups based on gender and length of residence.