地域文化元素在文创产品设计中的应用分析

Application analysis of regional cultural elements in cultural and creative product design

近年来,文创产品在经济蓬勃发展的带动下发展得如火如荼,尤其是具有地域特色的创新项目得到了推广,越来越受到人们的欢迎。同时,地域文化元素的运用,使中国地域特色文化获得了良好的宣传和延续,顺应时代发展趋势。本文主要介绍了地域文化元素在文创产品设计中的应用优势,现阶段文创产品设计与开发中存在的问题,最后针对存在的问题,提出建议,充分发挥区域文化元素与创意产品相结合的优势。

In recent years, driven by the vigorous economic development, cultural and creative products have developed in full swing,especially the innovative projects with regional characteristics have been promoted and more and more welcomed by people. At the same time, the application of regional cultural elements has made Chinese regional characteristic culture well publicized and continued, and conforms to the development trend of the times. This paper mainly introduces the application advantages of regional cultural elements in the design of cultural and creative products, the problems existing in the design and development of cultural and creative products at this stage,and finally puts forward suggestions according to the existing problems, so as to give full play to the advantages of the combination of regional cultural elements and creative products.