基于消费需求的区域农产品包装设计应用研究——以甘肃陇南为例

Research on The Application of Regional Agricultural Product Packaging Design Based on Consumer Demand—— A Case Study of Longnan, Gansu Province

包装设计作为品牌的表现方式,是农产品能够实现产品增值与推广落地的根本条件,作为商品载体,包装设计作品不能仅限于设计师专业素养的展现,应该在注重体现地域特色的基础上了解目标消费人群的需求,这样才能增加企业在市场竞争中的优势,更好地树立品牌形象,发挥品牌价值。

Packaging design as a brand of expression, is the agricultural products to achieve product value-added and promotion the essential condition of landing, as goods carrier, not limited to designers professional packaging design works, should pay attention to reflect local characteristics to understand the needs of the target consumer groups, on the basis of this can increase the enterprise in the market competition advantage, Better set up the brand image, play the brand value.