“一带一路”推动下地域性文创产品的交互式设计

Interactive Design of Regional Cultural and Creative Products Promoted by the “Belt and Road Initiative”

交互式体验在地域性文创产品的设计及推行中起到了重要的作用。参与交互性的行为的过程增强了受众的亲身体验感。“一带一路”倡议的推动使各具地域性特色的文创产品增加了国际性,进而增强了相互的联系性。交互式、虚拟式、体验式地域性文创产品的设计、开发与传播,符合当代经济市场需求、文化进步以及科技发展的方向,并且可以不断地拉近了产品与受众的距离,且更加深入生活,已成为一股不断崛起的全球性文化潮流。

Interactive experience plays an important role in the design and implementation of regional cultural and creative products, and participation in the interactive behavior process fully enhances the audience’s personal experience. The promotion of the “One Belt, One Road” strategy has also added an international language to cultural and creative products with regional characteristics, thereby enhancing mutual connectivity. The design, development and dissemination of interactive, virtual and experiential regional cultural and creative products conform to the needs of the contemporary economic market,cultural progress and the direction of technological development, and constantly narrow the distance between products and audiences and deepen their lives. It has become a rising global cultural trend.