立体主义绘画元素在饰品品牌形象设计中的运用

The Use of Cubism Elements in The Brand Image Design of Accessories

品牌是产品销售中首当其冲的一环。品牌的形象关乎到整个企业的形象,这一关系在饰品售卖行业中又更是明显。国际知名品牌,无一不注重自己的品牌形象,都在形象设计上下了很大的心血,这也是品牌做到经久不衰的重要因素。独立自主品牌“云细合”,这个品牌的产品以及形象都是通过对于现代艺术中的立体主义风格的总结提炼后,与设计相结合后的成果。从艺术到“无用之用”中寻觅设计的可能性,寻找艺术与设计结合的边界,对于市场可能性的探索。

Brands are the first part of product sales. The image of the brand is related to the image of the entire enterprise, and this relationship is even more obvious in the jewelry sales industry. Internationally renowned brands, all of which pay attention to their own brand image, have made great efforts in image design, which is also an important factor for the brand to be enduring. Independent brand “Cloud Fine He”,the products and images of this brand are the results of the combination of the cubism style in modern art after summarizing and refining the Cubist style in modern art. From art to “useless use”, looking for the possibility of design, looking for the boundary between art and design, and exploring the possibility of the market.