民国时期烟标设计的视觉语言研究

Visual Language Study of Smoke Mark Design in the Republic of China

民国时期的烟标不仅只是作为商品标志与商品包装物而存在,其价值早已超越原本属性,成为时代与文化的产物。对民国时期烟标设计中的视觉语言进行分析与研究,让读者能充分通过民国烟标设计中的视觉语言感受民国时期我国卷烟商品包装设计的艺术审美与时代特征。

In the period of the Republic of China, cigarette labels not only existed as commodity signs and commodity packaging, but also their value has already surpassed the original attributes and become the product of The Times and culture. The paper analyzes and studies the visual language in the cigarette label design of the Republic of China, so that readers can fully feel the artistic aesthetic and contemporary characteristics of the Chinese cigarette commodity packaging design through the cigarette label design of the Republic of China.