迷幻艺术在包装设计中的回潮与发展

The Resurgence and Development of Psychedelic Art in Packaging Design

迷幻艺术发源于二十世纪60年代,是一门具有复古未来主义色彩的反主流综合性艺术。因其前卫小众的视觉特征,在近年风靡于各类视觉设计样式中,在包装设计领域也有回潮和发展的趋势。本文结合各种包装设计案例,对当代的社会背景和文化基础进行分析,探讨消费主义的文化需求、后现代主义提供的文化机遇对迷幻艺术起到了怎样的推动作用,总结迷幻艺术在包装设计中回潮的原因及表现;最后,分析迷幻艺术包装设计在当代新思想文化和媒介下,对包装设计的视觉形式又有何种延伸和表现。

Psychedelic art originated in the 60s of the 20th centuries and is a counter-mainstream comprehensive art with retro-futuristic colors. Because of its avant-garde niche visual characteristics,it has become popular in all kinds of packaging designs in recent years. This paper analyzes the contemporary social background and cultural foundation based on various packaging design cases,discusses the cultural demand for consumerism and the cultural opportunities provided by postmodernism to promote psychedelic art, and summarizes the reasons and manifestations of psychedelic art in packaging design. Finally, this paper analyzes what kind of development of psychedelic art packaging design has produced under the contemporary new ideological culture and media, and what extension of its corresponding visual form.