形意共生,艺科融合——视觉传达的设计思维研究

Symbiosis of Form and Meaning,Integration of Art and Science-Research on Design Thinking of Visual Communication

在艺科融合的学科背景下,视觉传达设计的背景与媒介产生了巨大变化。视觉传达的设计思维与研究范式,从传统的二维传达向多维转变,由实体形式向虚拟形式过渡,由传统思维至开放创新发展,延伸到数字媒体的新视域。同时,视觉传达设计思维的内容由“形意共生”向“艺科融合”扩展,慢慢演绎出艺术与科技相互交融的研究路径。

In the disciplinary context of art and science integration,the context and media of visual communication design have changed dramatically.The design thinking and research paradigm of visual communication has changed from traditional two-dimensional communication to multi-dimensional,from physical form to virtual form,from traditional thinking to open innovation,and extended to the new horizon of digital media.At the same time,the content of visual communication design thinking expands from“symbiosis of form and meaning”to“integration of art and science”,and slowly deduces the research path of intermingling art and technology.