影视民俗:角色身份、价值意蕴与未来路向——基于《雄狮少年》的分析

Film and Television Folklore: Character Identity, Value Implications and Future Orientation——An Analysis Based on the Anime Film “I Am What I Am”

影视民俗是在时空文化交织的背景下,通过原型采借、模仿与改造而成的一种新兴民俗形态。它既是新时代下贴合人们心理需求而衍生的泛民俗,又是助推“方俗”走向“风俗”的数字民俗。作为艺术生产的重要媒介要素,尽管影视民俗具有一定的商品化特征,但其多元意义语境广泛体现着诠释原始民俗元素的文化精神、促进观众民俗文化认同以及拓展观众社会认知等多重价值意蕴,与传统民俗学的研究旨趣相同。动画电影《雄狮少年》依托“南狮”文化,着力创设多元场域,不仅生动地向观众传递着“南狮”文化精神,还巧妙联动现实,凸现极为强烈的人文关怀,具有鲜明的民俗文化表达特征,对之考察或能为深化影视民俗研究提供案例思考。同时,面对日新月异的现代社会,影视民俗的未来发展应继续依托并吸取优秀传统民俗文化,加强民俗事象的文本演绎,并着眼现实语境,促进传统民俗的元素重构,深化影视民俗资源开发,为实现地方民俗的活化传承与创新发展形成关键合力。

Film and television folklore is an emerging form of folklore that has been created by borrowing, imitating and transforming prototypes in the context of intertwined space and time cultures. It is not only a pan-folklore derived from the psychological needs of people in the new era, but also a digital folklore that promotes “folklore” to “custom”. As an important media element of art production, although film and television folklore has certain commercialized characteristics, its multiple meaningful contexts widely embody multiple value implications such as interpreting the cultural spirit of original folklore elements, promoting viewers’ folklore cultural identity and enhancing viewers’ social awareness.The anime film “I Am What I Am” relies on the culture of the “Southern Lion” and strives to create a multifaceted field, which not only vividly conveys the cultural spirit of the “Southern Lion” to the audience, but also skillfully links to the reality and presents a strong humanistic concern. This is a distinctive feature of folk culture expression, and its examination may provide case studies for deepening film and television folklore research. Meanwhile, in the face of the rapidly changing modern society, the future development of film and television folklore should continue to rely on and analyze the excellent traditional folk culture, strengthen the textual interpretation of folklore events, promote the reconstruction of traditional folklore elements with an eye on the realistic context, deepen the development of film and television folklore resources, so as to realize the revitalization of local folklore heritage and innovative development.